Want to understand why saying no is so hard and how it can help free up time to focus on the things that really matter to you? Professor Vanessa Patrick and I discussed this, her new book “The Power Of Saying No” and much more on Episode 64 of the Reframe & Reset Your Career podcast.
In this episode, we will learn about:
The importance of personal branding and sharing information that is of value for your audience,
Why it’s so hard to say no,
What is an empowered refusal?,
How can you say no to your boss,
The A.R.T. framework of saying no,
What is a personal policy and how it helps you to say no,
Think of saying no as a way of allowing you to spend your time the way you want rather than being dictated by someone else,
A matrix to help work out which asks you should accept or refuse through assessing their relative benefits and costs,
How to say no to “office housework” and other non promotable tasks, and
Ways of dealing with “walnuts”, people who don’t take no for an answer.
Vanessa Patrick, PhD. is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.
She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.
She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.
She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing.
Vanessa and I talked about building a personal brand and she told me "Marketing is about creating value. When you are thinking about yourself as a brand, you have to be thinking about how do I create value in whatever I touch? And that means that you not only have to do good work, but people need to know that you can do good work ... You can think about your brand as a function of what people talk about you, your reputation and what you do, what associations do they have with you?"
Thank you for your continued support of Reframe & Reset Your Career, I do appreciate it. I now have a new website, see link above, please do check it out, I hope you find it helpful. The next episode is out on Weds 22nd November with Professor Thomas Curran, the author of The Perfection Trap and the world's leading expert on perfectionism.
It would be great to hear from you, the listeners, and your thoughts about the podcast, YouTube channel or anything else, it's always a pleasure to hear your views. I have had some great reviews but not had any way of responding.
*Reframe & Reset Your Career, including any comments made by the host and guests, is for informational purposes only and does not constitute advice of any description, including but not restricted to financial, legal, investing or medical advice.*
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